Do you know if your mom has a stunning salon for hair situated in North Lakes? If so, then you are aware of how the beauty industry in North Lakes attracts new customers. Salon owners must remain on top of current trends in hair, while managing a successful business. One of the most effective ways to help the North Lakes hair salon to get more appointments is to be ranked higher in local results on search engines.

Search Engine Optimization or SEO Northlakes helps salon websites show up quicker when people search keywords such as “North Lakes hair salons” or “best hairdressers near me”. A higher visibility will result in more bookings and phone calls. In this article we’ll cover some of the best Industry Specific SEO Strategies For Hair Salons In North Lakes that salon owners can implement to boost search rankings and draw customers who are searching on the internet.

Start with the Basics SEO for your website

Before you begin exploring advanced techniques, ensure that your mom’s salon’s website is able to provide the basic SEO information:

• Modern Design – A stylish web design that is easy to navigate builds trust and confidence. Visitors will stay longer on pages.
• Mobile Friendly – More than 50% of people who search are using smartphones. Make sure pages load quickly and are well-viewed for mobile gadgets.
• Contact Information Include your contact information, address, phone number and booking link easily accessible so that visitors can reach you quickly.
• Salon Services – List all services offered such as haircuts, coloring hair, styling, waxing, and much more. This will provide relevant content search engines are looking for.
• Personnel Bios: Introduce the skilled colourists, stylists and hairdressers. Include specialties, awards and information about their personalities that make them more relatable.
• Before and After Photos Show stunning hair-style transformations stylists have created for real customers. This increases confidence in your abilities.

When your website is providing users with a pleasant experience, it is time to start looking at more advanced SEO strategies.

Create Locally Relevant Content

Since the majority of salon clients originate from the nearby neighborhood, it is important to target North Lakes residents specifically in their content.

• Blog Articles: Write blog posts about subjects such as “Best Hairstyles for North Lakes Summers” or “How to Maintain Healthy Hair in North Lakes”. Incorporate the city’s name often.
• Images – Include local landmarks and images in sharing photos to increase the connection between locals. Geo-tag images.
• Testimonials – Collect glowing reviews from happy North Lakes clients happy with their hair service. In the reviews, mention the city they live in.
• Events – Offer classes for free, such as “North Lakes Braiding 101 Workshop” or collaborate with local businesses for promotions such as “North Lakes Date Night Hair & Dinner Special”.

The more relevant and localized web content is the greater chance it will be noticed by North Lakes searchers and attract customers.

Optimize for Local Search Intentions

Think about the common searches of those looking for salons in North Lakes salon. Make sure your content and pages are tailored to rank well for these terms:

• “North Lakes hair salons” Make sure that this exact phrase is included on all pages of the website including images, page URLs and the image.
• “Hair salon North Lakes” – Alternate word order is also possible. The searcher can put the name of the city first.
• “Best hairdressers North Lakes” Optimize pages to rank in related keywords, such as “best”, “top” and “highly reviewed”.
• “Haircut North Lakes” – Target specific services like haircuts, coloring, styling, etc.
• “Kid’s haircuts North Lakes” Provide content for various age groups – teens, kids women, men.

Create pages that contain the specific words and phrases that people are searching for when they search to find a salon in the area similar to yours. This method improves search results.

Claim & Optimize Directory Listings

Online directories such as YellowPages.com or TrueLocal.com.au are particularly popular with local users. Check that your mom’s salon’s profile includes:

• Complete Business Information – Complete name address, number hours, services and employee information. Check website information.
• High-Quality Photos – Upload stunning photos of the salon’s interior, its hair stylists, hair models and salon exteriors or signs.
• Detail Service Descriptions – Outline the services thoroughly to attract more customers and book bookings.
• Local Keywords: Include phrases such as “North Lakes salon” and “North Lakes hairdressers” in the title, description and the services.

Comprehensive, solid directory profiles assure searchers that your business is in good standing and you will get more phone calls.

Encourage Customer Reviews

Positive customer reviews increase the credibility of your site and increase SEO. Facilitate customers to leave 5 star reviews:

• Review Sites Claim listings on sites such as Facebook or Yelp. Link to the listings to inspire reviews.
• Thank You Emails – include reviews along with salon’s hyperlinks following appointments. Reviews can be posted at any time.
• Signage – Display friendly signs at the checkout, asking satisfied customers to review the salon’s online reviews.
• Rewards – Offer 5 percent off their next visit by leaving an online review. The incentive works.
• Respond publicly – Thank your customers for taking the time to rate your salon. It shows that you’re interested.

Online reviews that are trustworthy establish confidence in your products and services as well as your expertise. They’re essential for competing against big chain salons that are gaining ground.

Conclusion 

Implementing a continuous focused SEO strategy Your mom’s salon can stand out from competitors and draw more customers from the nearby North Lakes neighborhood. Help her business be noticed and keep booking with gorgeous hair.