What do we mean when we talk about wellness? The term has a bit of a reputation for being a vague, one size fits all word, but what it comes down to is health. Not just physical health, but mental health too. Happiness and healthiness are intertwined, and with the world the way it is right now, it is no surprise that there are so many people out there who are struggling, and looking for a little inspiration to improve their own wellness. This is why so many people are thinking about turning their gifts and insights into becoming wellness influencers.
However, becoming an influencer in any area is never as simple as putting a few videos out there and posting some inspirational thoughts and phrases. This is a process that takes work and expertise, so here are our top tips for becoming a wellness influencer.
Be Ready For Hard Work
The first thing that anyone needs to know if they are thinking about becoming an influencer is that you are not in for an easy ride. There is a common misconception that the only thing that influencers do is a post online occasionally, show up at events and flag up advertised posts. This is far from the truth. Being an influencer is incredibly hard work, and you need to be a grinder if you are going to have any kind of success. If this is your side hustle, you need to make sure that you have enough time and enough energy to get going.
Pick A Lane
One of the most important things to remember if you are thinking about becoming a wellness influencer is that you have got to have a niche. There are so many people out there trying to do the same thing as you, and you need to be fulfilling a specific need. If you try and spread yourself too thin, you will never be able to establish yourself as an authority on anything. If you can find a topic that you not only know a lot about but believe in, then you can start to target your content and your messaging and find your audience.
Find Products You Believe In
If you are going to become a wellness influencer, one of the major decisions that you are going to have to make is what it is that you are going to be telling people about. You want to establish yourself as someone that people can believe in, and a lot of that depends on you finding products that you believe in. For example, say that your particular niche is helping people to quit smoking. We all know that smoking is arguably the most harmful thing someone can do to their body, so anything that helps people give up cigarettes is a great cause to get behind. So, you will need to find a smoking alternative like a vape bar that has a great product, as well as a supplier who can help you with wholesale vape supplies. The ELUX Bar disposable vape is one of the most popular models on the market right now, and JM Wholesale is the largest vape and e-liquid wholesaler and supplier in the UK. Visit their website to find out more about how they can help your brand get started.
Build Your Brand
Any good influencer will tell you that creating a brand persona takes work. Of course, the best advice is to be yourself, but you need to hone in on the elements of your personality that will make people sit up and take notice. Can you incorporate any personal history into your brand persona to make you seem more like an authority and someone who is trustworthy? Are you trying to create a brand persona that is aspirational, or do you want to be someone who can help people are trying to do the best with what they have? Whatever you decide to do with your persona, one of the most important things to remember is that you should do your best not to alter it. Part of being a popular influencer is being genuine, and if people feel like you are changing parts of yourself to be more popular, they will not be happy.
Engage With Your Followers
If you are just starting out, you are not going to land millions of followers overnight. But followers are essential, particularly if you want to attract advertisers. Ads spent on social media have recently been declining, so you must not neglect this. What you need to be doing at this stage is nurturing your followers by engaging with them. Talk to them about what it is that drew them to your profile, and what they are looking for. The worst thing you can do is to throw a generic “hey, thanks for following, please share” message to your new followers. The more personal you can be, the more likely you are to keep those followers. And if people see that you are someone who responds and interacts, they are more likely to follow too.